Trying to act like a franchise? Bad move. Learn why ditching the corporate act and embracing your weird might be the smartest thing you can do for your brick-and-mortar business.
You Don’t Need to Go Viral. You Need to Be Unforgettable.
Going viral is a moment. Being unforgettable is a business strategy. Discover how to build a brick-and-mortar that people remember and return to—without chasing hype.
The Fluff-Free Way to Stop Wasting Time on SMS, Chat, and 5 Other Shiny Objects
There’s a lot of garbage being sold to small business owners right now. Some tech guy with a podcast tells you that...
How Do You Know If You’re Hiring the Right Person?
Hiring someone with experience isn’t always the win you think it is. Here’s what I learned after hiring people who brought bad habits—and how I built a team that actually gives a damn.
If a Recession Hits, Will Your Business Make the Cut?
Recessions don’t kill businesses—bad decisions do. Learn how customer behavior shifts and why cutting value is the fastest way to cut your own throat.
Could This $2 Fix Be the Best Inventory Strategy You’ve Never Tried?
Tired of guessing what to stock? A $2 notebook helped me boost sales, earn customer trust, and stock smarter—without fancy tools or guesswork.
You’re Selling Too Much of the Wrong Thing
Turn change into scratchers—not for profit, but for momentum. Here’s how to turn any sale into a cycle of return visits.
They Said It Tasted Like Trash. My Customers Couldn’t Get Enough.
My staff mocked the wine. I hated it too. But customers? They loved it—and it became our top seller. Here’s why I kept it.
Here’s What Happened When I Gave My Staff a 50% Pay Raise
I gave my staff a 50% raise—and made more money doing it.
Owner Mindset Posts
Stop Copying the Big Guys. You’re Not a Chain, and That’s Your Superpower.
I used to think acting like a big brand would make me look like a big brand. Slick signs, robotic scripts, bland color palettes. Even my hours started mirroring Starbucks. I figured that if I could mimic their polish, people would trust me more. And then I realized...
You Don’t Need to Go Viral. You Need to Be Unforgettable.
Every week there’s some article about a donut shop or hot dog stand that blew up on TikTok. Millions of views. Lines down the block. Media coverage. The works. And every time, I hear small business owners whisper the same thing: “Man, if I could just go viral…” Let me...
The Fluff-Free Way to Stop Wasting Time on SMS, Chat, and 5 Other Shiny Objects
There’s a lot of garbage being sold to small business owners right now. Some tech guy with a podcast tells you that SMS is the future. Another one says you have to add live chat. Then there’s the “all-in-one” platform that promises to do it all… until it doesn’t. The...
If a Recession Hits, Will Your Business Make the Cut?
The Shift Has Already Started You don't need CNN or Bloomberg to tell you what's coming. You can feel it. People are holding their wallets a little tighter. They’re skipping the appetizer. They’re grabbing the generic brand over the premium. That’s not panic; it’s...
Could This $2 Fix Be the Best Inventory Strategy You’ve Never Tried?
I Didn't Guess What to Stock—I Asked When I took over the convenience store, it was a mess. The layout was busted, the shelves were dusty, and the product selection looked like someone closed their eyes and pointed. I knew I had to clean it up. But more importantly, I...
You’re Selling Too Much of the Wrong Thing
Most Owners Chase Sales. I Chased Strategy. When I ran my convenience store, I wasn’t in love with selling candy bars and energy drinks. But I was obsessed with figuring out how to get the most out of every transaction. That meant upselling. That meant understanding...
They Said It Tasted Like Trash. My Customers Couldn’t Get Enough.
I Didn’t Want to Sell It. Then It Sold Itself. There’s a wine on my menu I can’t stand. It tastes like someone turned grape jelly into perfume and then fermented it with disappointment. I hate it. My staff makes fun of it. We joke about it constantly. But the...