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Owner Mindset Posts

You Don’t Need to Go Viral. You Need to Be Unforgettable.

Every week there’s some article about a donut shop or hot dog stand that blew up on TikTok. Millions of views. Lines down the block. Media coverage. The works. And every time, I hear small business owners whisper the same thing: “Man, if I could just go viral…” Let me...

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If a Recession Hits, Will Your Business Make the Cut?

The Shift Has Already Started You don't need CNN or Bloomberg to tell you what's coming. You can feel it. People are holding their wallets a little tighter. They’re skipping the appetizer. They’re grabbing the generic brand over the premium. That’s not panic; it’s...

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You’re Selling Too Much of the Wrong Thing

Most Owners Chase Sales. I Chased Strategy. When I ran my convenience store, I wasn’t in love with selling candy bars and energy drinks. But I was obsessed with figuring out how to get the most out of every transaction. That meant upselling. That meant understanding...

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